50’s‘Cent’ with ‘Lighthouse Beauty’ To Launch Signature Kim Kardashian
Kim Kardashian is reportedly teaming up with 50 Cent & Chris Lighty’s perfume brand Lighthouse Beauty to launch her much rumored signature cent.
“Collaborating with Lighthouse Beauty was a really creative, innovative process,” She told WWD. “What’s so different about their approach is that they have worked closely with me on all aspects of my fragrance, the bottle, the juice, and even our distribution strategy so I can develop a product that truly represents me and speaks to my fans. Because of their commitment to including me in the process, the fragrance really captures who I am.”
Kim has hinted at dropping her own “Dashing” fragrance and even recently solicited help from fans via her blog on the official accent colors for the fragrance bottle.
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